I hate my assignment

We were allowed to choose and direct our own Final Year Projects so genius me chose to create a marketing plan for Taco Bell in Singapore. Not an easy task considering how little most Singaporeans know about the franchise. Doesn't really help that Taco Bell is reduced to a handful of outlets here either and most Singaporeans would probably pick McDonalds' (lol evil lol) or KFC over my beloved Americanised Mexican fast food.

Then again, the Taco Bells here have really small servings and they cost the same as a KFC meal, which fills and fattens you up more effectively. One thing good about eating Taco Bell though, it's always amusing to see the cashier's eyes widen in surprise whenever you order something from the Taco Bell menu instead of KFC's or Pizza Hut's.

Oh yeah, my assignment. I just want to say that it's bloody difficult to do an assignment where your research consists of reading a fast food restaurant's online menu at night when you feel really really hungry. Kind of like having a case of the munchies but without the drug use, of course. Stupid artificially-enhanced photos of burritos, quesadillas and tacos. Why must the mere mention of melted cheese make me smell it?

I should be getting some Taco Bell soon, hopefully this week. Stupid online menu, stupid assignment. Stupid visually-induced craving.